Expert Consulting Solutions
for Business Growth

At Horne & Associates, we excel in providing tailored marketing technology, database, and analytics consulting services that drive strategic growth and operational success. Trust our experienced professionals and partners to deliver precise insights and effective solutions for your business challenges.

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Featured Products

Marketing Technology Services

Proposals Upon Request

Data, Database, Analytics and Marketing Services

Proposals Upon Request

Our Services

Marketing Technologies Advisory

Proposals Upon Request

Unlock the full potential of your business with our expert analyses and strategic guidance. We provide precise solutions tailored to enhance your competitive edge.

Data and Database Services

Proposals Upon Request

Leadership in acquiring, accessing and applying data and database services for all of your sales and marketing needs. Full array of consumer, business and other data sources and full database management consulting services

Analytics and Advisory Services

Proposals Upon Request

Serving some of the worlds largest and most comprehensive database and analytics solutions. Expertise in analytics, data science, Large Language Models, AI and other types of analytic services and applications to meet and exceed your business expectations

Partners

Our partners are leaders in their fields and work closely with us to deliver the most comprehensive solutions for data, analytics, marketing and sales in the marketplace.

Schedule your appointment

Schedule your consultation today to leverage our expert insights and drive your business forward. Our dedicated team is ready to provide tailored solutions to meet your organization's unique needs.

About Our Company

We are a group of marketing and technology professionals. We have honed our expertise with over 40 years of experience in data, analytics, marketing, and advertising technology. We are a group of “idea architects.” We understand data at the highest levels of the “science” of data today. That means understanding the latest application of data for analytics, sales, marketing, artificial intelligence, social media, and all of the processes involved in managing the world's largest and most comprehensive databases. We are specialists in Data Hygiene. We know that dirty data is useless data. We know that most data used today is not capable of answering the business questions that are requested of it. Therefore, processes must be implemented to make that data viable for use. Many of today’s AdTech and MarTech companies are only concerned about selling the most data (Cost Per Thousand Records or CPM) or Click Through Rates (CTR). Our customers don’t do marketing for the sake of marketing but to drive results. We cleanse, manage, measure, and report on the data we process to optimize our client’s Return on Marketing Investment (ROMI). We have done so for hundreds of companies. Please ask us what we can do for you.

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People

Steve Horne began his career at Dun & Bradstreet before advancing to lead the Marketing Technology Practice at The Interpublic Group of Companies and then working in Private Equity at Trident Capital including one of their portfolio companies, Generate. His analytical skills led him to uncover financial irregularities at institutions like Bear Stearns, culminating in a pivotal meeting with SEC officials during the 2008 financial crisis. Generate was acquired by Dow Jones.

Involvement in solving the financial crisis: Horne's analysis of Bear Stearns' financials led to a critical meeting with SEC officials, which subsequently positioned him as an advisor to Congress during the Emergency Economic Stabilization Act and TARP.

After career at Dow Jones, Steve Joined IBM. Steve became the Senior Partner and Global Leader of AdTech, MarTech and Cognitive Analytics. Steve designed and built some of the most comprehensive data management and marketing technology systems in the world including for Coca-Cola, Kraft Foods, P&G., Unilever, Nestle, American Airlines, Philip Morris International and Target. He retired from IBM in 2018 and continued consulting to his clients through Covid. His private consulting clients were mostly international. Covid made that nearly impossible, so Steve worked on advisory positions and start-ups, including a Privacy Data start up known as ConsenTech.

His consulting work continues across multiple vertical markets including Retail, Technology, Automotive, Consumer Products, Non-Profit, Travel and Transportation.

Steve runs Horne & Associates LLC. He is the sole owner and manages partnerships to deliver consolidated solutions

Meet the Team

The team is growing every day. Right now, Steve is the Principal, but he has many consultants working with him. Keep up with our site and you will see the additions to the team as we grow.